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Thinking Outside the Box to Expand Beyond Traditional Tire Niches.

In a recent article from Dealer News, Dealers, Reps, Distributors and Kenda management comment on the continued growth of the Kenda brand in the marketplace.

Tires tend to get a bum rap in some unenlightened circles. They are all round and black, smell bad and take up space, according to the naysayers. However, the tire Illuminati know better! By pushing into specialty niches as well as accelerating R&D into the fastest growing segments in the market, including ADV applications and UTV-specific tires, Kenda continues to push the parameters of the powersports industry. The “Kenda” name comes from Chinese symbols “Kěn dá” which mean “never stop growing”, explains Jimmy Yang, Chairman of Kenda’s global operations. “Producing quality tires has always been Kenda’s first priority. In order to make tires that perform well and maintain the integrity of the brand and the quality level of the tires, a good product department is critical.”

To read the complete Dealer News article and find out what the dealers, reps and distributors think, click here to get the scoop!

What Reps say about Jason Baldwin, Kenda’s Director of Powersports.

As a former brand manager for a large distributor, Baldwin has an affinity for and a unique understanding of the importance of the road reps. “Kenda has been working very hard to support reps and dealers with new products and promo items and training to help with the sales at all levels,” says Parts Unlimited/Drag Specialties rep Todd Sheedy.

“Jason gets it when it comes to helping reps and dealers promote and sell Kenda products,” says Sheedy. “This is what we need in today’s environment to be successful, so a big ‘thank you’ to Kenda and Jason for their support.”

Since it was founded in 1962, Kenda has operated under the core values of Honesty, Innovation, Quality, and Customer Service. Over the years, Kenda has continued to develop and expand its product offering to meet changing market demands. Today, Kenda is one of the world’s leading tire and tube manufacturers for automotive, motorcycle, ATV, bicycle, wheelchair, golf cart, lawn care equipment, trailer, skid loader, and agricultural vehicles. With factories all over the world, Kenda is able to provide quality products to suit a wide variety of applications. For more information, please visit